Privacy Policy

Last updated: 28 July 2026

Introduction

Urban Sports Mission is operated by ASL Active, which is the data controller responsible for the personal information described in this notice.

Privacy enquiries: info@aslactive.com
Registered address: 128 City Road, London EC1V 2NX
Company number: 15632539

This notice applies to the Urban Sports Mission website and our related online communications. Separate privacy information may be provided where we run events, programmes, applications or activities that require additional personal information.

01
Information we collect

We may collect:

  • your name, email address, telephone number, organisation and role;
  • information you include in an enquiry, contact form, newsletter sign-up, survey or application;
  • your communication preferences and records of consent;
  • technical information, including your IP address, browser and device type, operating system, referring page and pages viewed;
  • cookie and analytics information, subject to your cookie choices; and
  • information connected with an event, partnership, ambassador or venue enquiry when you choose to provide it.

We normally collect information directly from you, automatically when you use the website, or from an organisation you represent.

02
How and why we use your information

We may use your personal information to:

  • respond to enquiries and communicate with you;
  • manage newsletter subscriptions and send requested updates;
  • assess partnership, programme, ambassador or venue enquiries;
  • operate, maintain and secure the website;
  • understand how visitors use the website and improve its performance;
  • keep appropriate administrative records; and
  • comply with legal and regulatory obligations.

Depending on the circumstances, our lawful basis will be your consent, our legitimate interests, steps taken at your request before entering into a contract, performance of a contract or compliance with a legal obligation.

Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights override them.

03
Marketing communications

We will send marketing emails and Urban Sports Mission updates where you have asked to receive them or where another lawful permission applies.

You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us at [PRIVACY EMAIL].

Withdrawing consent will not affect processing that took place before it was withdrawn.

We do not sell your personal information or mailing-list details.

04
Sharing your information

We may share personal information with trusted organisations that help us operate Urban Sports Mission, including providers of:

  • website hosting and technical support;
  • contact forms and email delivery;
  • newsletter and mailing-list services;
  • analytics and cookie-management services;
  • website security and spam prevention; and
  • professional legal, financial or administrative advice.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.

Service providers acting on our behalf must process information only for the agreed purpose and apply appropriate security measures.

We do not sell personal information to third parties.

05
International data transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps intended to ensure that it receives an appropriate level of protection. This may include relying on UK adequacy regulations or using approved contractual safeguards.

You may contact us if you would like further information about the safeguards used for a particular transfer.

06
Cookies

Our website uses cookies and similar technologies. Some cookies are strictly necessary for the website to function. Other cookies, including analytics or marketing cookies, are used only where you have given the required consent.

You can accept, reject or change your choices through the cookie settings available on the website. Your browser may also allow you to block or delete cookies.

For further details about the cookies we use, their purposes and how long they remain on your device, please read our Cookie Policy.

Read our Cookie Policy
07
How long we keep your information

We retain personal information only for as long as it is reasonably needed for the purpose for which it was collected.

When deciding how long to retain information, we consider:

  • how long it is needed to respond to or manage an enquiry;
  • whether you remain subscribed to our communications;
  • any contractual, legal, tax or accounting requirements;
  • the need to maintain consent and unsubscribe records;
  • relevant limitation periods; and
  • the sensitivity and security risk of the information.

Newsletter details are retained until you unsubscribe, although we may keep limited suppression information so that we can respect your request.

Cookie retention periods are explained in our Cookie Policy.

08
Data security

We use reasonable technical and organisational measures intended to protect personal information against accidental loss, unauthorised access, alteration, misuse or disclosure.

Access is restricted to people and service providers who require the information for an authorised purpose.

However, no website or internet transmission can be guaranteed to be completely secure.

09
Your rights

Depending on the circumstances, UK data protection law may give you the right to:

  • request access to your personal information;
  • ask us to correct inaccurate or incomplete information;
  • request deletion of your information;
  • request restriction of processing;
  • object to certain processing;
  • request transfer of information you provided;
  • withdraw consent at any time; and
  • complain to the Information Commissioner’s Office.

Not every right applies in every situation. We may need to verify your identity before responding to a request.

To exercise a right, contact [PRIVACY EMAIL].

Complain to the ICO
10
Children’s privacy

Urban Sports Mission promotes opportunities for younger people, so protecting children’s information is particularly important to us.

We do not knowingly collect personal information directly from children through our general website forms without appropriate safeguards.

Where an event, programme or activity involves collecting information about a child, we will provide relevant privacy information and obtain permission from a parent or guardian where required.

If you believe a child has provided personal information through this website inappropriately, please contact us at [PRIVACY EMAIL].

11
Third-party links

The Urban Sports Mission website may contain links to websites operated by other organisations.

We do not control those websites and are not responsible for their content or privacy practices.

We recommend reading the privacy notice of any external website you visit.

12
Changes to this notice

We may update this privacy notice when our activities, services or legal responsibilities change.

The latest version will always be published on this page, and the date at the top will show when it was last updated.

We will provide additional notice where a significant change materially affects how we use personal information.

13
Contact
Urban Sports Mission
Operated by ASL Active
128 City Road
London EC1V 2NX
Company number: 15632539

For privacy questions or requests, email info@aslactive.com.

Email us